Engage and Mobilize Market Makers

Urban Green Council collaborates with leading industry and environmental organizations to cut building energy use and meet 2050 climate change reduction targets.

In less than a decade, LEED reshaped Class A real estate and ushered in the modern green building movement. How was such a major shift possible in such a short time?

Because major owners welcomed it. And institutional owners such as colleges and municipalities required LEED for their own projects. Meanwhile, major corporations began asking for it when hunting for office space. Lastly, environmental and community groups brought LEED to a wider audience.

Market maker buy-in is essential to rapid change in the building industry. We will engage and expand on our broad base of support within the real estate industry, including new national partners who represent some of the largest and most prominent players in sustainability.


  • Advancing partnerships with national organizations to increase our reach beyond NYC.
  • Promoting legislation that will help new and existing buildings meet 80x50 targets.
  • Bringing together NYC's leading building and energy stakeholders through the 80x50 Buildings Partnership to develop smart climate policies.
  • Hosting public events that bring building stakeholders together.


  • Led outreach to promote the Energy Aligned Clause, which aims to help building owners and tenants share the costs and benefits of energy efficiency upgrades.