Cooling on Climate Change: Designing the Message

Event Prices: 
Free Admission

Urban Green Council invites you to attend Cooling on Climate Change: Designing the Message, a unique half-day conference examining public perception of climate change, the forces that influence our perception, and the role of the green building movement in climate change mitigation and adaptation.

In 2006, 77% of Americans said there is solid evidence of global warming. That number dipped to 58% early in 2012 and rose again to 70% as late as July. And as of 2019, 60% are "alarmed" or "concerned" about it.With public perception literally changing with the weather, Cooling on Climate Change seeks to explore the messages and campaigns behind these swings.

The goal of the conference is to gather critical thinkers for a candid discussion about climate change messaging and action.Dr. James Hansen, Director of the NASA Goddard Institute for Space Studies will provide the keynote address.Few scientists have brought more attention to climate change than the outspoken Dr. Hansen, who in his latest paper makes a link between increased greenhouse gases and recent severe weather across the globe.

We will also hear from other leaders shaping climate change messaging for environmental organizations, academic centers researching the influences on public opinion, and architects designing green buildings for clients concerned about climate change and those who are apathetic to it. The panelists will discuss how a scientific topic came to be politicized, the influence of human psychology on our ability and desire to comprehend and combat the problem, and the role that building designers and developers play.

This free event is open to Urban Green Council Members, but registrationᅠis required. ᅠNot a member? ᅠYou can join and attend below. ᅠGBCI continuing education units and AIA continuing education units are available at an additional cost of $75.

Dr. James Hansen,
Director, NASA Goddard Institute for Space Studies part of The Earth Institute at Columbia University

PANEL 1: Shifts in Public Perception of Climate Change

  • How have trends in public perception of climate change shifted in the last decade(s)?
  • What factors influence public perception of climate change?
  • How has the issue of climate change become so politicized?
  • What messages calling for action on climate change have been most effective and why?

Bryan Walsh, Senior Editor, TIME International

Elliot Diringer, Vice President, Center for Climate and Energy Solutions (C2ES)ᅠ
Lisa Fernandez, Assistant Director, Yale Project on Climate Change Communication, School of Forestry & Environmental Studies, Yale University
David Ropeik, Author and Consultant, David Ropeik and Associates, Instructor, Harvard University

PANEL 2: The Role of the Green Building Industry

  • How can the green building movements communicate better about climate change?
  • What is the role of designers, developers, operators, and other real estate professionals in climate changeᅠactivism?
  • What is the role of marketing regarding climate change in the green building industry and how is it adjusted for clients uninterested in mitigating climate change?

Daniel R. Katz, Senior Program Director, Overbrook Foundation

Douglas Wyatt Hocking, AIA, LEED BD+C, Principal, Kohn Pedersen Fox Associatesᅠ
Daniel A. Lashof, Director, Climate and Clean Air Program, Natural Resources Defense Council (NRDC)
Daniel Probst, Chairman, Energy and Sustainability Services, Jones Lang LaSalle

Cooling on Climate Change is part of Climate Week NYC, an annual summit featuring an exciting array of private and public events, focused on tackling climate change and driving a clean industrial revolution.ᅠ GBCI and AIA continuing education credits are available.We hope you?ll join us for this exciting event.

731 Lexington Ave
New York, NY 10022


8:00ᅠᅠᅠᅠᅠᅠ Registration
8:30ᅠᅠᅠᅠᅠᅠ Welcome and Opening Remarks
8:40ᅠᅠᅠᅠᅠᅠ Keynote Address
9:20ᅠᅠᅠᅠᅠᅠ Panel I -ᅠShifts in Public Perception of Climate Changeᅠ
10:40ᅠᅠᅠᅠ Coffee
11:00ᅠᅠᅠᅠ Panel II - The Role of the Green Building Industry
12:20ᅠᅠᅠᅠ Closing Remarks
12:30ᅠᅠᅠᅠ Adjourn

GBCI CE Hours (LEED CMP Credits): 3.0 (Stakeholder Involvement in Innovation; Project Surrounding & Public Outreach)
AIA Continuing Education Credit: HSW/SD 3.0
(AIA credits may also be used by NY State Professional Engineers and Land Surveyors - See Sections 17 & 18 here )

For more about how to sponsor this event, click here.


AIA New York Chapter
ASHRAE New York Chapter
Building Owners and Managers Association International (BOMA)
Center for Climate and Energy Solutions (C2ES)
The Center for the Sustainable Built Environment at the NYU Schack Institute of Real Estate
International Facility Management Association, New York City Chapter (IFMA)
The New York Academy of Sciences
The Real Estate Board of New York (REBNY)
Urban Land Institute - ULI New York


Bloomberg L.P.

731 Lexington Avenue (between 58th and 59th Streets)
New York, NY 10022