Urban Green


Urban Green Weekly

Sign up for our weekly newsletter.
First Name*:  
Last Name*:

Events Calendar

Search this site

Innovative Techniques for Air Purification

June 27, 2013 | 6:00-8:00pm | Hosted by The Mohawk Group

Online registration for this event is now closed.

As smog and pollution reach record-breaking levels around the world, this Salon presents a conversation on the positive impact material finishes can have on air quality. With the development of passive air purification techniques, innovative materials are being implemented to filter and improve existing air pollution. 
Titanium dioxide, a light activated pigment typically used in toothpaste and an active ingredient in sunscreen, can be used as a catalyst to break down air pollutants. The panelists will discuss this method of air purification, as well as the self-cleaning qualities that this technology adds to a treated surface. They will also explore the implications of using a treated or impregnated material, including the possible limitations, from an architectural design perspective. 
Speakers will then investigate the use of vegetation and green space to improve air quality and explain the diverse purification qualities and sequestration capabilities that plants can provide. This presentation will also showcase the challenges, opportunities, and components associated with integrating dynamic living organisms (plants) into a maintained vegetated system, such as a green roof or living wall.


Gera Feigon | Environmental Specialist, Kohn Pedersen Fox

As an environmental specialist at KPF, Gera has helped to integrate a climate-based sustainable design approach into every phase of the design process at the firm, combining detailed analysis with sustainable strategies that are specific to the site and program conditions of a project.  Working closely with KPF design teams, Gera helps projects set, understand, and achieve sustainable benchmarking targets with the goal of creating work that creates a better environment for the occupant and has a positive impact on the local and global environment. Her diverse experience ranges from corporate offices, academic facilities, and super tall buildings to master plans. Her recent work includes the Hudson Yards master plan in New York, the China Resources office Tower in Beijing, and Morgan State University in Maryland.


Glen Finkel | Co-founder and CEO, PURETi Group, LLC

Glen is a clean technology entrepreneur with a 30-year background as a senior executive in product development, sourcing, and commercialization on a global scale. For the last 15 years, he has concentrated on innovative material technologies that deliver breakthroughs in safety and sustainability; helping to start or lead 6 new companies in the field. Glen is the co-founder of PURETi, an American manufacturer of light activated, self-cleaning and air purifying surface treatment solutions, and its former parent, Prizmalite Industries, Inc.; a leader in functional enhancement pigments. Glen is a frequent speaker on Innovation and Clean Technology. He holds a BS degree from the University of Pennsylvania and a MS degree in Clinical Psychology from Antioch University.
Adam Friedberg | Senior Sustainability Consultant and Environmental Engineer, ARUP

Adam has over nine years’ experience in consulting with a focus on energy efficiency, renewable energy, district systems, and sustainable water and waste management.  He has worked on new and existing buildings, infrastructure projects and urban and suburban planning and masterplanning projects all over the world. Adam has also guided numerous projects through the LEED® accreditation process and contributed to projects that have strived for carbon neutral and carbon positive design. Adam recently project managed and performed key analysis and writing for a green roof study for the General Services Administration (GSA) reviewing the costs and benefits, as well as the challenges of green roofs. Adam is a Professional Engineer in the State of New York and earned his Bachelors Degree in Environmental Engineering at Rensselaer Polytechnic Institute.

Adam Hostetler | Junior Designer, Hollwich Kushner

Adam is a Junior Designer at the award winning architectural firm Holliwich Kushner (HWKN) where he has been an integral part of many projects including Wendy, the 2012 winner of the MoMa Young Architects Program; the recently completed Fire Island Pines Pavilion; and J2, slated to be the tallest tower in New Jersey when it is completed in 2015.  Adam graduated from the School of Design at the University of Pennsylvania in 2005 with his MArch and went on to teach at Pratt.  Prior to joining HWKN he worked on a variety of projects at Z-A including an installation of AIDA at SOFA, Delicatessen, 2 and House in a Loft.


GBCI: Approved for 1.5 CE Hour
AIA CES: Approved for 1.5 HSW/LU Hour

6:00 - 6:30 pm  Reception
6:30 - 8:00 pm  Panel Discussion
The Mohawk Group
71 West 23rd Street, 18th Floor
New York, NY 10010

Special thanks to The Mohawk Group for hosting this event!

This program was developed by Urban Green Council's Monthly Programs Committee.

If you are interested in volunteering for this event, please send us an email